How to choose
promotional product advertising
that will get you
memorable impressions
Yes! Promotional product advertising is one of the most popular methods of business promotion because everyone loves free stuff!
Choosing the exact merchandise, imprinted with your name and contact information, is important since it serves as a memory jogger for both current and potential new customers.
With promotional product advertising for small business, the budget often starts out with giveaways such as pens.
Ask yourself how many pens can you buy for the same price as a newspaper or internet ad? And you might want to compare how many people you can reach.
Choosing a Promotion Item
Because of the excitement of choosing a premium item, it is easy to get sidetracked by selecting something other than what will reach the target of your marketing goals.
It is very important to think about how the customer will use the item or how it fits in with your overall promotion and advertising strategy.
Here is a process to follow in making your selection.
• Think of the ways your business serves people.
• What item will they use over and over again that reminds them of your business? (Example: an imprinted coffee mug for a deli.)
TIP: Work with a professional!
They know what items are "best sellers" and can help you select an unusual piece.
Sure, you can always search the internet to start.
But an experienced professional usually includes their services in the price.
These days, with multiple choices, prices and suppliers, your time and money perhaps is best spent with someone who knows the turf, especially if it's your first time.
We can help with advice and sources. Please use the Contact Us page.
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