Note: You should adapt the advertising concepts in this help desk article so your individual business can pivot and adjust to the Covid-19 era.
With 30+ years experience and contacts in the advertising business, either I know the answer or know where to find it.
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Small business owners have found this service cuts to the heart of their problem and gives them practical solutions they can put to work quickly.
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1. A wedding photographer needed expert guidance in finishing up her ad for photographic services in a newspaper Bridal supplement. She was working directly with the publication, panicked when she saw the first proof and called me for advice on how to rescue the ad.
2. For a client who wasn't getting any results from an ad he placed on the web site of the regional newspaper, I was able to figure out several things that were going wrong and worked with the web editors to implement the solutions.
3. Another client said, "You nailed the problem in the first ten minutes and gave us ways to fix it in the next 20 minutes. That got my salesman and me going in the right direction again."
Each of these people had frustrating problems (even some they didn't know about) and needed fast, specific solutions.
As stated above, with 30+ years experience and contacts in the advertising business, either I know the answer or know where to find it.
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