About Jon Sinish. My start in creating advertising for small businesses began in the exciting world of news photography where I was trained to observe situations quickly and take the appropriate actions. This resulted in fewer, but more concise photos.
After graduating from Boston University (journalism with a major in photojournalism), my first job as a newspaper photographer/reporter involved taking photos of many new businesses.
It was quite an education for me, listening as each small business owner/entrepreneur attempted to position their businesses in a unique way to gain market recognition.
Sure, they wanted to make some money and support their families. But most of all, their goal was to bring their products and services to "the masses".
For me, it was easy to sense the "underdog" orientation of these small business owners who wanted to get into the "big leagues" but who didn't have nearly enough funds or marketing expertise.
Thus the transition from news photographer to creating my own advertising agency was a pretty natural “next level” process.
Over the last few decades, my experiences have been comprehensive as I've helped clients move forward to greater recognition and results in each of their particular markets.
I've had to exercise many of my talents that include consulting, direct marketing, creative deign, web sites, writing, photography, production, research and an extensive resource arsenal.
Often there were more skilled experts available, but it was not worth the higher fee to my clients. After analysis by both the client and myself, we determined that the improved results would have been a minor improvement beyond what I could achieve.
Being able to share my knowledge with you on this web site is a small way to “pay it forward” – as those who’ve helped me along the way would expect.
Now, if you'd like a prompt and personal answer to your small business advertising question, I'll do my best to give you a straight answer.
Please use our Contact Us Page!
I'm on your side,
• Go to my Story Listings to see over 40 original small business advertising articles ...