Welcome to the world of creating marketing and practical advertising for small businesses, both on-line and off-line.
Note: You should adapt the advertising concepts on this site so your individual business can pivot and adjust to the Covid-19 era.
Just remember, there are many businesses doing great business even now. You just don't hear about them too often!
You will get new ideas, strategies and tips on "how to" with my 40 marketing and advertising articles, each designed to help attract new customers to small businesses.
After all, good advertising and marketing is designed to reach, maintain, and satisfy each new customer for better sales and improved Return On Investment (ROI).
What are your concerns in advertising your small business in the Covid-19 era? Ask your question here.
Hi, I'm Jon Sinish, advertising and marketing specialist who helps small businesses to "get the word out" about themselves.
For over 30 years, my advertising agency has helped hundreds of small businesses improve results from their advertising and marketing projects.
Successful advertising for small businesses can be as simple as as doing just a few basic advertising and marketing activities that work for you.
While there is no single right way of doing successful marketing and advertising for small businesses, the trick is finding the right mixture, much like a culinary recipe.
Use the right ingredients and follow the steps. One can find recipes for small business growth by doing a simple internet search.
And then adapt them to your individual situation, concentrating on using the most productive methods first.
It may help to look at the difference between marketing and advertising this way:
marketing is "sharing" what you do and selling is clearly "inviting" the
potential customer to participate with a call to take action.
My experience shows that successful and profitable practical advertising is a combination of using just a few marketing & advertising techniques well, both on and off the internet.
Especially in the Covid-19 era, digital marketing using the internet is one of the basic ways to educate both new and current customers about your business.
First, you should build at least a simple web site — that you own — to serve as an "anchor point electronic brochure" which is always there 24/7 to guide potential clients to your unique product or service.
Note: When you own the site, you have control, not someone else.
A web site that details the basics of your small business can reach far more people than your business card alone!
Note: Make sure you have your web site set up and operating before you making any posts on social media.
That's because each print reference and internet post should attract readers and lead directly to your web site. Then they will become aware of the specific value you can give them when they decide to call or email you.
Many small businesses have created and adhere to a strategic marketing plan based on their customer research.
Long-time advertisers who have seen it all will tell you there is no single
"silver bullet". As we said before, it’s as simple as as doing just a
few basic advertising and marketing activities that work for you.
Take these three paths as you seek to discover and implement your best mix of advertising and marketing options.
1. Go to my small business advertising stories and specific topics list. Readers like you have discovered "lots of great information here." Find your area of interest by clicking on the index box above or the search box below.
2. Download my Free Checklist "11 Steps to Focus Your Advertising and Make More Profit" It's a basic guide to help discover productive advertising paths for your small business.
It's free and shows step-by-step advice that takes the mystery out of buying your advertising space and media time.
Follow these simple guidelines and you will surely save thousands of dollars on media costs this year alone!
3. Just ask "What's Next" and get advice or clarification of any topic related to this site! Click on our Contact Us page.
Inquiries by small business people like you across the United States and Canada, from Germany, Indonesia and Africa have already received my personal attention.
This site is here to help you find productive on-line and off-line marketing and advertising methods, so please fully explore it.
Thanks for visiting!
1. Please bookmark this site for future reference.
2. And thanks for telling your friends and business colleagues. You'll help give them a better day!