Welcome to my world of creating marketing and practical advertising for small businesses (both on-line or off-line) with informed guidance for you.
Or you can focus on finding specific strategies and techniques that will bring you more customers and improve your Return On Investment (ROI).
After all, good advertising and marketing is designed to reach, maintain, and satisfy a customer, i.e. sales!
Hi, I'm Jon Sinish, advertising and marketing specialist who helps small businesses to "get the word out" about themselves.
For over 30 years, my advertising agency has helped hundreds of small businesses improve results from their advertising and marketing projects.
First, let me ask, "Are you aware of the surprising truth that almost no one talks about?"
Here's the bottom-line answer. There is no single right way of doing successful marketing and advertising for small businesses.
The trick is finding the right mixture, much like a culinary recipe.
Successful advertising for small businesses can be defined as doing productive things that work within just a few basic advertising and marketing activities.
Here's one way you can prove this point for yourself. Just observe your friends who run successful profitable businesses.
First, they work hard to produce their product or service.
Second, they also work hard to promote their "brand" as their other "must do" activity.
My experience shows that successful, profitable advertising is a combination of doing a few marketing & advertising projects well, both on and off the internet.
Right now, digital marketing using the internet is one of the basic ways to educate both new and current customers about your business.
But first, you should build at least a simple web site — that you own — to serve as an "anchor point electronic brochure" which is always there 24/7 to guide potential clients to your unique product or service.
A web site that details the basics of your small business can reach far more people than your business card alone!
Note: Make sure you have your web site set up and operating before you making any posts on social media.
That's because each post should attract readers and lead them directly to your web site. Then they will be aware of the specific value you can give them when they decide to call or email you.
It may help to look at the difference between marketing and advertising this way: marketing is "sharing" what you do and selling is "inviting" the potential customer to participate.
Many small businesses have created and adhere to a strategic marketing plan based on their customer research. Long-time advertisers who have seen it all will tell you there is no single "silver bullet".
Here are three ways to use this site as you seek to discover and implement your best mix of advertising and marketing options.
1. Go to my small business advertising stories and specific topics list. Readers like you have discovered "lots of great information here." Find your area of interest by clicking on the index box above or the search box below.
2. Download my Free Checklist "11 Steps to Focus Your Advertising and Make More Profit" It's a basic guide to help discover productive advertising paths for your small business.
It's free and shows step-by-step advice that takes the mystery out of buying your advertising space and media time.
Follow these simple guidelines and you will surely save thousands of dollars on media costs this year alone!
3. Just ask and get free advice or clarification of any topic related to this site! Click on our Contact Us page.
Inquiries by small business people like you across the United States and Canada, from Germany, Indonesia and Africa have already received my personal attention.
This site is here to help you find productive on-line and off-line marketing and advertising methods, so please fully explore it.
Thanks for visiting!
1. Please bookmark this site for future reference.
2. And thanks for telling your friends and business colleagues. You'll help give them a better day!