Welcome to my world of creating marketing and practical advertising for small businesses (both on-line or off-line) with specific guidance for you.
Here you can choose from more than 40 marketing and advertising articles of "how to" tips, ideas and resources, each designed to help small business owners attract new customers.
Or you can focus on specific strategies and techniques that will bring you more customers and improve your Return On Investment (ROI).
After all, good advertising and marketing is designed to reach, maintain, and satisfy a customer.
Hi, I'm Jon Sinish, advertising and marketing specialist who helps small businesses to "get the word out" about themselves.
For over 30 years, my advertising agency has helped hundreds of small businesses improve results from their advertising and marketing projects.
Before we begin, let me ask, "Are you aware of the surprising truth that almost no one talks about?"
Here's the bottom-line answer. There is no single right way of doing successful marketing and advertising for small businesses.
The trick is finding the right mixture, much like a culinary recipe.
Productive advertising for small businesses is the sum of doing a few basic advertising and marketing activities well.
Here's one way you can prove this point for yourself. Just observe your friends who run successful profitable businesses.
First, they work hard to produce their product or service.
Second, they also work hard to promote themselves as their other "must do" activity.
My experience shows that successful, profitable advertising is a combination of doing a few marketing & advertising projects well, both on and off the internet.
Right now, digital marketing using the internet is one of the basic ways to educate both new and current customers about your business.
But first, you should build at least a simple web site to serve as an "anchor point electronic brochure" that is always there 24/7 to guide potential clients to your product or service.
A web site with the basics of your small business reaches far more people than your business card!
Note: Make sure you have your web site set up and operating before you making any posts on social media.
That's because each of your posts should attract readers and lead them directly to your web site. Then they will be aware of the value you can bring to them when they decide to call or email you.
Many small businesses have created and adhere to a strategic marketing plan. Long-time advertisers who have seen it all and tried everything, will tell you there is no single "silver bullet".
Here are three ways to use this site as you seek to discover and implement your best mix of advertising and marketing options.
1. Go to my small business advertising stories and specific topics list. Readers like you have discovered "lots of great information here." Find your area of interest by clicking on the index box above or the search box below.
2. Download my Free Checklist "11 Steps to Focus Your Advertising and Make More Profit" It's a basic guide to help discover productive advertising paths for your small business.
It's free and shows step-by-step advice that takes the mystery out of buying your advertising space and media time.
Follow these simple guidelines and you will surely save thousands of dollars on media costs this year alone!
3. Just ask and get free advice or clarification of any topic related to this site! Click on our Contact Us page.
Inquiries by small business people like you across the United States and Canada, from Germany, Indonesia and Africa have already received my personal attention. Of course, there is no obligation of any kind.
This site is here to help you find more productive on-line and off-line marketing and advertising, so please fully explore it.
Thanks for visiting!
1. Please bookmark this site for future reference.
2. And thanks for telling your friends and business colleagues. You'll help give them a better day!