Welcome to practical advertising for small businesses, my time-saving site of advertising and marketing, both on-line and off-line. It is designed to be a great source of guidance as you explore new pathways.
Note: You should adapt the advertising concepts explained on this site so your individual business can take advantage of the post Covid-19 era.
Just remember, there are many businesses doing great business even now. You just don't hear about them too often!
On my site map, you will see more than 40 marketing and advertising article titles with plenty of "how to" tips, ideas, tactics and strategies, designed to quickly attract new customers to small businesses like yours.
After all, good marketing and advertising for small businesses is designed to reach, maintain, and satisfy each new customer for increased sales and improved Return On Investment (ROI).
Hi, I'm Jon Sinish, advertising and marketing specialist who helps small businesses to save time and "get the word out" about themselves.
For over 30 years, my advertising agency has helped hundreds of small businesses improve results from their advertising and marketing projects.
Successful advertising for small businesses can be as simple as as doing just a few basic advertising and marketing activities that work for you.
While there is no single right way of doing successful marketing and advertising for small businesses, the trick is finding the right mixture, much like a culinary recipe.
Use the right ingredients for you and follow the steps. One can find recipes for small business growth by doing a simple internet search.
And then adapt them to your individual situation, concentrating on putting the most productive methods to work first.
It may help to look at the difference between marketing and advertising this way:
marketing is "sharing" what you do and selling is clearly "inviting" the
potential customer to participate with a call to take action.
My experience shows that successful and profitable practical advertising is a combination of using just a few marketing & advertising techniques well, both on and off the web.
In the Covid-19 era, digital marketing - and your web site on the internet - are the two major ways to educate both new and current customers about how your business can help them.
First, you should build at least a simple web site — that you own — to serve as an "anchor point electronic brochure" which is always there 24/7 to guide potential clients to your unique product or service.
Note: When you own the site, you have total ownership of your content, and are not a part of something else.
A web site that details the basics of your small business can reach far more people than your business card alone!
Note: Make sure you have your web site set up and operating before you make any posts on social media so that you can refer to your site properly.
That's because each print reference and internet post should attract readers and lead directly to your web site. Then they will become aware of the specific value you can give them when they decide to call or email you.
Many small businesses have created and adhere to a strategic marketing plan based on their customer research.
Long-time advertisers who have seen it all will tell you there is no single
"silver bullet". As we said before, it’s as simple as as doing just a
few basic advertising and marketing activities that work for you.
Take these three paths as you seek to discover and implement your best mix of advertising and marketing options.
1. Go to my Site Map to see small business advertising stories and a specific topics list. Readers like you have discovered "lots of great information here." Find your area of interest by clicking on the index box above.
2. Download my Free Checklist "11 Steps to Focus Your Advertising and Get More Paying Customers". It's a basic guide to help discover productive advertising paths for your small business.
It's free and shows step-by-step advice that takes the mystery out of buying your advertising space and media time.
Follow these simple guidelines and you will surely save thousands of dollars on media costs this year alone!
3. Just ask "What's Next" and get advice or clarification of any topic on this site! Simply click on our Contact Us page.
Inquiries by small business people like you from the United States, Canada, Germany, Indonesia and Africa have already received my personal attention.
This site is here to help you find productive on-line and off-line marketing and advertising methods, so please fully explore it.
Thanks for visiting!
1. Please bookmark this site for future reference.
2. And thanks for telling your friends and business colleagues. You'll help give them a better day!