Making your
web site marketing
strategy get results

Finding out how your web site marketing fits in with your overall marketing strategy is really what makes your planning efforts pay off.

More and more, today's customer does on-line research of comparisons and reviews before going to purchase at the retail store or web site order page.

Small businesses don't have the financial resources to cover the full cycle just described, especially the ordering part.

But they can do a great job getting consumer interest aroused.

Below, you'll find some interesting ways to use your web site to attract and inform potential customers.

Today, almost every business can get more customers and build loyalty among current clients with a web site that demonstrates the full capacities of their operation.

Typically, a client only uses a small portion of the capabilities you have available.

A good web page informs them of what else you can do. It also gives them an opportunity to refer your capabilities to their friends and associates.

We've done "brochure" type web pages and more extensive ones with specific product listings. Each was designed to be simple to satisfy the questions of each market and to generate a phone call response.

A single web page was designed for a firm in the speciality home decorating business. It talked about the services offered and the geographical area served, showed photos of the owners and gave a phone number to call.

It includes a product listing page with product names running down the left side. On the right side of the same page are photos of the facility and the 800 phone number.

We learned of an exclusive caterer in a Southern "destination" resort city who uses web site marketing to answer basic questions in advance instead of tying up their busy staff.

When out-of-town event planners call to inquire, they are sent to the web site for menu options and other details. Within a half hour or so of the web site visit, the caterer receives a legitimate e-mail request for a formal quote! That's efficiency.

In each of these examples, the purpose of the web page was to get the customer to make a phone call AFTER having read the background information. This procedure maximizes "informed" inquiry phone calls and leads directly to product or service sales.

These are some of the ways how web site marketing is earning its well-deserved place in the advertising and marketing mix of small businesses.

If you'd like some help, please contact us.

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