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practical advertising for small businesses

How to do practical advertising for small businesses

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business card advertising

13 tips for better business card advertising

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post card advertising

Reveals post card advertising secrets

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Yes, there is good news from Main Street.

It's here in this report about local businesses in Raleigh, NC who are repositioning themselves and surviving quite well.

The Raleigh Public Record article begins with "Despite the barrage of talk about recession, massive bailouts, and staggering unemployment numbers, local Raleigh businesses seem to have quite a rosy outlook. Not booming, not collapsing, but cozy."

Click here to read the article and get a fresh perspective.

Hopefully, stories like this will be appearing in local newspapers across the country to restore some balanced reporting.

P.S. You might even contact your local newspaper with your own story and get some free publicity for your business.

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Is the sky still falling?

Some small business people have had enough of the Chicken Little "the sky is falling" mentality. They are using the changed economic environment to innovate or persevere.

I just came back from a regional chamber of commerce trade show here in Connecticut and it seemed as if perhaps 60% of the companies exhibiting said business was good. Either they were faking it or too embarrassed to admit they were doing much better than good.

And in this week's newspaper was a story about electronic retailer P.C. Richard going into a recently vacant Circuit City location. On the same page, a national chain had just opened a hotel that had been under construction next to a major home improvement store.

You might encounter much of the same disparities in your location or industry. Look for those rays of light as inspiration to re-invent whatever you have going.

The businesses that are relevant to their customers, provide good or great value and have good relationships are still there and thriving, in spite of everything around them.

Their leaders see and act on new opportunities, not the falling sky.

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Help Desk

help desk for small business advertising and marketing help

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links

links to more small business advertising resources

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e-course FIX YOUR ADS and Get More Customers

e-course FIX YOUR ADS and Get More Customers e-course and e-book gift

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Tough Going? How Non-Profits Get Going!

These "tough going" times are teaching everyone to pare back the extras and re-examine how to use the basic advertising and marketing methods that produce the most results.

I've found that one of the best places to look for clues is the nonprofit sector where big ideas have to be applied with limited budgets.

By blending your best uses of online and offline marketing, your customer will be better able to relate to your business cause.

Here's a great article about "Non Profits Marketing Direct to Donors" article from DM News. As you read this article, substitute the word "customer" for "donor".

This should give you lots of ideas to keep yourself going!

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