Hand-picked resources and links
to helpful sites

especially for advertising
small businesses like yours...

(Click here for other advertising tips)

We've hand-selected these particular resources and links especially for small businesses, separating them from sites on general advertising information.

This broad-based selection includes major trade journals, government publications and association web sites.

There is even a resource to help you get to know yourself better so you can improve your interpersonal (sales) relationships with your customers.

http://www.sba.gov/starting_business/marketing/basics.html
This is a good basic approach to learning marketing fundmentals.

http://www.sba.gov/tools/resourcelibrary/publications/SERV_PUB_MKTSERIES.html
Here is a good series of SBA articles on advertising and marketing techniques for various media and locations.

http://www.score.org
This is the home page of SCORE "Counselors to America's Small Business". You'll find more articles about advertising and marketing along with other business advice and resources for entrepreneurs.

http://www.srds.com
This is the entry page to Standard Rate and Data Service. They offer directories of media rates and information said to be the largest and most comprehensive in the world.

http://www.marketingpower.com
The American Marketing Association offers a wide range of marketing and advertising articles, studies and forums.

When you need a Step by Step Marketing Research Guide you'll find this is a great tool to use. There is plenty of "how to do" information on surveys and much more.

http://www.aptac-us.org/new/
When your business needs local assistance in marketing products and services to the Federal, state and local governments, for no or nominal cost, contact the Procurement Technical Assistance Program. This link lets you select contacts in your state.

www.ppa.org
The Promotional Products Association International is a leading trade organization representing sellers and manufacturers of promotional products.

http://www.startup.wsj.com
The Wall Street Journal has a special site devoted to entrepreneurs featuring comprehensive coverage.

http://www.dmnews.com
This is the online version of DM NEWS, The Newspaper of Direct, Database and Internet Marketing.

http://www.directmag.com
The world of direct marketing is covered by a host of publications, each with its own sub-specialty.

http://www.rab.com
The official site of the Radio Advertising Bureau. Helpful articles and guidelines about using radio to its highest potential.

When it comes to word of mouth marketing this is one of the best sources I've found for practical techniques that work like a breeze of fresh air.

Go Ezines - Ezine Directory - Find ezines, ezine trades, ezine advertising, articles, tips and advice about ezines at the Ezine Directory.

http://aicreativepackaging.com
A reputable source for presentation folders, ring binders, software packaging, presentation boxes, custom constructions and more.

http://goodexperience.com
A cool site whose mission is to encourage the creation of good, meaningful experiences in business and life.

http://www.personalitypage.com
Interesting self-profile tests (if you give honest answers) helps you to know yourself and understand your strengths and weaknesses.
Help your own business dealings as an owner and sales person using that knowledge.

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