Post card advertising is ...low cost and
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Here are 8 tips.
(Click here for even more advertising tips)
First, using post cards is a great low-cost way to get yourself familiar with how direct mail works for you in your own marketplace.
Make sure to carefully track your card mailing results mailing by mailing.
Direct marketers know you need to establish a base-line standard. This lets you compare results from two mailings when you get into more expensive and complicated post card advertising promotions.
Here are even more advantages:
2) Postcards are relatively cheap to make or buy. You can run them directly off your computer printer onto those "snap apart" die-cut sheets – or you can buy beautiful four color laminated cards from a variety of vendors. Either way (or anything in between) your cost per mailed piece is far less than a traditional envelope/letter/brochure promotional package.
3) Your postage dollar goes further. You can afford bigger quantities for the same amount of money. For example, here in the USA, first class postage does cost more. ($ .44 envelope vs. $ .28 post card equals a postal savings of $ .16 per piece you mail.)
So instead of sending 100 letters @ $ .44 each for $ 44.00, you can send 157 post cards @ $ .28 for $ 43.96.
Should your conversion rate be 3%, you can project 3 responses from 100 $44.00 first class mailings.
Likewise, from spending the same $ 44.00 (actually $ 43.96) on a post card mailing of 157 pieces, you can project 4.71 responses.
And that doesn't adjust for a higher return from postcards that can be easily read vs. an envelope that must be opened to be read and acted upon.
Do you see how this simple math (post card vs. first class) works in your favor? What is a new customer worth in added profits to your business?
(Current United States Postal Service™ requirements specify measurements from Minimum: 3 1/2 inches high by 5 inches long by 0.007 inches thick; Maximum 4 1/4 inches high by 6 inches long by 0.016 inch thick to qualify for the $ 0.27 rate).
Note: As standard operating procedure, we have always contacted our local postal authorities PRIOR to submitting a mailing. Ask first, then you'll have no problems getting your mailing delivered.
This especially important with current postal rates and regulations which include new shape specifications.
5) Postcards do not require opening (like an envelope and letter inside). Your reader merely has to hold the card in hand to quickly read and evaluate your ENTIRE message on both sides. (Most people flip over the card for a quick scan if they have any interest at all). This doubles your chances with two calls for action!
6) Post card advertising can be used selectively. You can easily send just one or even a dozen or so, to any group of customers or potential customers.
For example, residents on a certain street, or qualified members of an organization, or your customers who are only interested in a certain product line.
At some point, you'll want to do some basic marketing research.
7) Postal cards are great for creating leads, notifying customers of events (sales, special promotions, birthdays, etc.).
P.S. You have to make sure you follow-through with customers and leads you bring in using post card advertising.
8) Postcards can be used as printed keepsake reminders and are very handy to keep around until acted on. (Haven't you done that yourself?)
Action Items!
First, you need to write and design your postal card designed to get maximum results. If you need some assistance, this is one of our special areas of skill.
Then you'll need to print them. Want to get your postcard printed in color? We have some reliable and quality sources we've reviewed and can recommend.
Getting excited about post card advertising yet? Here's more on how you can get your customers pumped up with postcards.
P.S. If you'd like further guidance on how to proceed, please use the Contact Us page.
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