Marketing and advertising
|
The smart way to work is to actually set aside a couple of uninterrupted hours and do some analysis and planning. This is the time to blend your personal preferences and experiences into the bigger picture.
First, you need to determine your approximate budget as a benchmark. You can do it based on last year's sales figures, or you can start from scratch with "zero based budgeting," adding specific advertising and marketing costs.
Second, you'll need to determine your sales goals that will lead to strategic planning. From there, you can choose the tactics you want to use to reach this goal. Some of the major categories are found in the navigation bar to the left.
Every business owner thinks their business is different from others.
Yet in the final analysis, all businesses are similar because (1) they must have customers to exist and (2) sell goods, services or a combination of both.
The differences between individual businesses surface when (1) determining the strategy and then (2) finding the tactics that match the customer buying process. This is the heart of marketing and advertising small business.
• Go to our Site Map for over 40 original small business advertising articles ... • Click Here to see "FIX YOUR ADS and Get More Customers"
Back to the top of the marketing and advertising small business page
