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Devise an easy
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Strategy is the overall plan of what you are trying to accomplish (raise $20,000 in new revenue).
Tactics refers to each of the specific actions to be taken (send a postcard, followed by a letter, followed by a phone call.) Please keep reading!
The first step is to set your goals with specifics that can be measured.
Most businesses have several vague goals they like to achieve:
Get new customers,
Retain your present customers,
Have your current customers buy more and
Keep everyone happy so they return again and again.
Without specifics, the effort seems to diminish as time flies by.
But saying and writing down specific goals sets up a target to be met:
Get 12 new customers,
Retain 45 customers,
Have 14 customers increase their purchases by 10%.
Just by setting and writing those goals in one column to the left, you can think up appropriate ways to get it done (tactics) and list them in the column to the right. A third column can be used to record the results by occurrence as they happen.
Examining the above list, you realize there are actually two separate sources of increased revenue: new customers and current customers.
You may decide to create a new product. What better test group than your current clients?
Already, you have strategic credibility with them so you know they'll at least give consideration to your mailings or phone calls (tactics).
If your present customers purchase what they see or hear, you'll know your strategy is worthwhile and paying off. Then you can move into phase two and start offering the product as a way to attract new customers.
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