Direct mail marketing
gets you
action-oriented response

Its called direct mail marketing when you send your sales message through the mail. The concept is really that simple.

But getting to your target market is the "fun" part!

"Most consumers prefer to receive advertisements or promotions by mail" says the Cable & Telecommunications Association for Marketing as reported by the USPS.

• 51% prefer mail
• 19% prefer bill inserts
• 17% prefer no communication
• 5% prefer e-mail and
• 1% prefer telephone.

Suffice it to say that direct mail marketing is one of the most powerful techniques to deliver your selling message.

Yet, as the saying goes, "the devil is in the details".
Consider these opportunities...

• What to send?
a package?, a letter?, a postcard?

• In what form?
a coupon? a catalog? a newsletter?

• How often?
once a week for three weeks? more? less?
a one time mailing, or a campaign of many mailings?

• To whom?
your customer list? a purchased list?

• What about the mechanics?
who will design the piece? print it?
apply the labels? mail it?

Those are just a few questions to get you started thinking about specific details.

Sure, direct mail marketing is one of the most productive ways to pinpoint your message exactly to your chosen market segement, delivered when you want.

The USPS says consumers actually look forward to that "mail moment" when they go through their daily mail delivery to see what they will or will not read.

• The idea is for you to get specific responses to specific offers.

What do you have (or can create) that your audience segment wants? Keys to "What can you offer to get people to act on" are found within your customer profile.

Be sure to figure out exactly how you want your customer to respond to your offer, (i.e. call 800 number, check web site, visit your location, etc.). The trick is to "think through" what you want the course of action to be.

• The bonus? You are able to measure the results. Always. Each and every time.
(For example, in a mailing of 3,000 pieces, you might get 30 appointments that resulted in 15 sales of $1,000 each for a total of $15,000 in gross sales.)

So the more mailings you do, the more data you will have to make predictions on similar mailings in the future.

Using direct mail marketing as the medium to contact your customers or potential customers is always on the top part of the advertising list for small businesses.

If you want further guidance, please Contact Us.

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