How to select your
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Since virtually anything can be imprinted these days, choosing the item for business advertising winds up being an "elimination derby" of sorts.
The big challenge you have is figuring out how the item will be used by the recipient and how can it be used to associate with your product or service.
More importantly, what kind of action will people take when they are in possession of the item? Most business advertising items are used primarily to create impressions . Not to create actions.
So if you want to have both, you must try to think like the recipient would when they are considering a purchase in your product category. Of course, the business advertising item you select should have a direct relevance to your business.
A fabric store uses yardsticks imprinted with their logo and sales information. (Think measuring!) A pizza restaurant encloses coupons good on future orders with each delivery. (Think eating!)
On the other hand, the item could be a coffee mug, handled and filled several times each day. You want your customer to say, "This is my favorite mug," and to make the link between their favorite mug and having you, as the mug's sponsor, their favorite supplier.
To make your business advertising item really work for you, think and choose VERY carefully.
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