Does billboard advertising
fit into your plan?

You see billboard advertising everywhere. It's a part of today's scenic views. As a small businessperson, you might wonder how to harness this ubiquitous medium.

Billboard's main function is to heighten the awareness of the product or service being featured.

It’s the first part of the AIDA formula:
(get their Attention, whet their Interest, fan the flames of their Desire and get them to Act.)

Further, getting their attention is important because it reinforces the brand name in the observer's mind. This happens each time the driver goes by and reads the billboard.

The actual reading may not take place each and every time the billboard is passed. But surveys show the repeated exposure does sink in. And with multiple locations all over the area, the effect is multiplied exponentially.

The outdoor advertising industry has three main opportunities to place your ads:
• on existing billboards (as noted above)
• on transportation (inside and outside of buses, trains, subways)
• on independent structures (bus shelters, information panels)

There are even portable billboard displays on trailers that can be parked outside of trade show events, sporting events, or in shopping mall parking lots.

Creatively, you have to remember the average person has about one second of time to see and read your message. So it has to be absolutely legible and have ONE QUICK message.

Billboard advertising can be an effective way to raise awareness for your business. It is most productive when used in combination with other advertising campaigns.

You'll have to contact your local outdoor advertising company for rates and opportunities in your area.

Billboards are best used in combination with other media, such as yellow pages or newspapers.

We can help you figure it out. Simply use our Contact Us page.

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