Welcome to this site about practical advertising for small businesses (on-line or off-line) with lots of "how to" ideas and resources designed to help small business owners.
I'm Jon Sinish, advertising and marketing specialist
who helps small businesses "get the word out" about themselves.
So let me ask you right up front. Are you aware of the surprising truth that almost no one talks about? Here's the answer. There is no single right way of doing successful advertising for small businesses.
Instead, building productive advertising for small businesses is the sum of doing basic advertising and marketing activities well.
The trick is finding the right mixture, much like a culinary recipe.
Savvy owners know they are really in the business of marketing themselves. Just ask your friends who run successful businesses!
First, they have to produce their product or service.
Secondly, they have to promote themselves via advertising and marketing as their other "must do" activity.
This site explores a wide range of actions you can take.
For over 30 years, my advertising agency has helped all kinds of small businesses get better results from their advertising and marketing.
To recap, experience shows that successful, profitable advertising is a combination of doing a few marketing & advertising projects well, both on and off the internet.
Long-time advertisers will tell you there is no single "silver bullet".
Right now, marketing on the internet is one of the basic first steps to educate both new and current customers about your business.
So build yourself a simple web site to serve as an "anchor point electronic brochure" and always there 24/7 to answer their questions in detail.
Make sure to do this before they react to your posts on social media or make the phone call to you!
Here are three ways to use this site as you seek to discover and implement your best mix of advertising and marketing options.
1. Go to my list of small business advertising stories and topics. Readers like you have discovered "lots of great information here." Find your area of interest by using the index box above or the box below.
2. Download my Free Checklist "11 Steps to Focus Your Advertising and Make More Profit" It's a basic guide to find productive advertising for your small business.
It's free and shows step-by-step advice that takes the mystery out of buying your advertising space and media time.
Follow these simple guidelines and you will surely save thousands of dollars on media costs this year alone!
3. Just ask and get free advice or clarification of any topic related to this site! Click on our Contact Us page.
Inquiries by small business people like you across the United States and Canada, from Germany, Indonesia and Africa have already received my personal attention. Of course, there is no obligation of any kind.
This site is here to help you find more productive on-line and off-line advertising so please explore it.
Thanks for visiting!
P.S. 1. Please bookmark this site for future reference. 2. And thanks for telling your friends and business colleagues. You'll help give them a better day!